These are all the Checkers stores that will stock PRIME drinks at launch

ArtmotionApril 25, 2023

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Retail group Checkers is now the official partner of PRIME hydration in South Africa and will launch the popular energy drinks at select stores on Monday, 1 May 2023,

The drinks have become a viral sensation in South Africa, with many young consumers chasing and buying up stock that has been imported by retailers in the country.

PRIME is a range of sports drinks, drink mixes, and energy drinks created and marketed by Prime Hydration and promoted by YouTubers Logan Paul and KSI.

The drinks have become something of a status symbol among the youth, and shoppers have been spending upwards of R400 to get their hands on one.

From 1 May, PRIME will be sold at selected Checkers and Checkers Hyper stores and on Sixty60 in the Western Cape, Gauteng and KwaZulu-Natal for just R40. The group said it will roll out sales to the rest of South Africa during the month.

Checkers said it is launching with four PRIME Hydration flavours: Ice Pop, Blue Raspberry, Lemon Lime and Tropical Punch.

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Purchases will be limited to eight per customer, two per flavour.

According to Checkers allocations have been widely dispersed across the three provinces and even beyond, with 237 stores stocking the drink from Monday.

This includes 54 in the Western Cape, 43 in KwaZulu Natal, and 140 in Gauteng and surrounding areas. The full list of stores can be found below, in alphabetical order.

Western Cape